Jack Daniel’s
Experiential Design

Throughout history, countless musicians have been captured with Jack Daniel's by their side, whether it be on stage or between gigs at roadside motel rooms. House No. 7 was created in inspiration of this journey based on a music-fueled roadside motel. And what is every music fan’s dream? To live the rock’n’roll life of their favorite band where the lines between real and the imaginary blur.

House No. 7 has been activated across multiple cities for the past 3 years where guests have been greeted with the booming of musical guest performances upon the barrel stage, multiple themed guest room experiences, private tastings, virtual tours of Lynchburg, an underground speakeasy, and various acting talents.