Habyt
Brand Identity
Habyt aims to take the barriers out of finding a place to stay. Whether you’re looking for a nightly stay, a hassle-free international move, a family home or co-living community, Habyt’s diverse international portfolio of properties means there’s an option for everyone. At the center of the system, the Habyt logo builds on the idea of ‘unlocking opportunities’ through the symbol for opening doors. This new brand identity serves as a highly utilitarian graphic system inspired by architectural floor plans paired with the shapes and colors within to bring a sense of humanity.
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Theorem
Brand Identity & Web Design
Theorem uses machine learning to better assess risks in credit loans. By empowering their partners and lenders to unlock clarity by using machine learning to anticipate and manage risk in credit, they open opportunity and access for more borrowers, everywhere.
This brand identity was born from the idea that Theorem is a conduit. They connect lenders, originating partners, and borrowers by helping them bypass inefficiencies and inconsistencies.
If Theorem is a channel, then information is the fluid that flows through its core by the power of machine learning.
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Jack Daniel’s
Experiential
Room No. 7 New York is a timeless reinvention of the classic speakeasy that brings to life a sleek, sophisticated stylization of Jack Daniel’s brand stories and history.
It serves as an exclusive event space in which the brand’s guests are able to savor the rich flavors of carefully crafted Jack Daniel’s cocktails, enjoy live music, lounge in the Sinatra-inspired room, experience private tastings, and mingle throughout the night.
Jack Daniel’s
Package Design
Jack was born to stand out—and Jack Daniel’s canned cocktails are no different. We’ve pulled out the distinct elements of the parent brand to deliver a premium ready-to-drink experience that is just as iconic as its parent brand. The bold black labeling, Jack Daniel’s eyebrow, Old No. 7 cartouche, and typography of the original label that we all know and love ensure that Jack authenticity with every refreshing sip.
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Betterfly
Brand Identity
Betterfly extends beyond being a benefits platform—it gives people the tools to transform innate goodness into action. It rewards individual’s everyday positive habits, enabling empowerment that leads to collective impact within larger communities. This is what we call The Betterfly Effect. To help facilitate the journey, Buddy is our avatar that encourages and guides users along the way. He is protected by an energy bubble that draws from the core brand’s graphic behaviors and bridges the brand and app experience.
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