Theorem
Brand Identity & Web Design

Theorem uses machine learning to better assess risks in credit loans. By empowering their partners and lenders to unlock clarity by using machine learning to anticipate and manage risk in credit, they open opportunity and access for more borrowers, everywhere.

This brand identity was born from the idea that Theorem is a conduit. They connect lenders, originating partners, and borrowers by helping them bypass inefficiencies and inconsistencies.  If Theorem is a channel, then information is the fluid that flows through its core by the power of machine learning.